Our Story — Ingredients Matter!
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Ingredients matter.

They matter when it comes to our food. They matter when it comes to beauty and personal care. Why should they matter any less when it comes to cleaning our homes?

They shouldn’t.

But most cleaning products – including the plant based and plant derived ones – have dirty secrets. Virtually all of them rely on synthetic detergents made using petroleum and petrochemicals. When did it become OK to call that natural? Unfortunately, many cleaning products aren’t completely honest about their ingredients.

We can do better.

That’s why we’re on a mission to set a new standard for natural cleaning.

We use natural soap instead of synthetic detergents in our eco-friendly products, from dish soap to laundry soap. Soap is made using simple ingredients and simple chemistry that’s been around for thousands of years. And as third generation soap makers, we did something with soap that others might not think possible: create natural products that clean as well as the ones made with synthetic detergents.

We’re transparent about every ingredient we use – where they’re from and why we use them. Our ingredients are listed on every one of our products because it’s the right thing to do.

We refuse to use synthetic fragrances, synthetic preservatives, dyes, parabens, phosphates, brighteners or any other ingredient shortcuts. All of our packaging is recyclable and our formulas are biodegradable and cruelty free.

Clean ingredients.  No dirty secrets. 

That’s the story behind Ingredients Matter.

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