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Proven to clean better than the leading detergent.
Without detergent.* *or compromises

COCONUT SOAP FLAKES

Break down dirt, stains, stinks and microbes. Naturally.

NATURAL SALTS

Like baking soda and table salt help gunk rinse away and soften fabrics.

NATURAL SCENTS AND ESSENTIAL OILS

Smell fresh.

DETERGENTS

All detergents are made with hidden petroleum. Even the plant-based ones. Not great for you or the planet.

SYNTHETICS

Softeners, brighteners, dyes, preservatives and other unnecessary toxifiers

HEAVY PETROLEUM PERFUMES

Smell.

SO WHY DETERGENT?

In WW2, all kinds of byproducts from the petroleum industry were discovered as cheap manufacturing ingredients. They replaced soap with detergent and essential oils with “fragrance.” Add in the pumped up dyes and plastic of the Chemical Age and soon, that’s what is considered “clean."

Why We Care

Are you getting what you think you’re paying for?

Get our label-readers guide to the specific ingredients & hidden impacts in the laundry aisle.

Learn More

BIODEGRADABLE

HYPOALLERGENIC

NO HIDDEN
PETROLEUM

NO DYES

NO BRIGHTENERS

SAFER CHOICE
Certified