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Person folding laundry next to a box of fragrance-free laundry soap powder in a light blue and green box.

Fragrance-Free or Naturally Scented Cleaning Products? It’s Up to YOU


When we set about choosing which scents to include in our soap-based household cleaning lineup—the rockstars we affectionately call our Clean Team—one thing was clear: we wanted to make sure we had an option to offer both folks looking for fragrance-free, hypoallergenic cleaning products AND anyone who thinks great smells make cleaning more fun! 

More than 2 million Americans have fragrance allergies or sensitivities, and many more are wary of fragrances on ingredient lists, and for good reason. A whopping 95 percent of the chemicals used in synthetic fragrances are derived from petroleum—like benzene derivatives, aldehydes, and toluene—and if you know anything about us, you’ll know that avoiding petrochemicals is one of our top missions! What’s more, these carcinogenic ingredients have been linked to asthma, certain types of cancer, birth defects, and kidney disease. Sure makes you look at that can of air freshener differently, doesn’t it? 

That’s why it was a simple choice for us to avoid the fake fragrance shortcut and create soap-based cleaning supplies with natural fragrances like lemongrass, lavender, and peppermint using essential oils and zero artificial ingredients. We currently offer fragrance-free laundry soap and we know we can do more for the folks who don’t want any fragrance at all, which is why we’re currently developing fragrance-free options for all of our products, from hand soap and dish soap to all-purpose spray. We hear you, we see you, and we’ll never stop working to meet your standards.

The takeaway? The artificial fragrancers in many cleaning supplies can contribute to health issues and indoor air pollution. Choosing truly natural cleaning supplies like Ingredients Matter means you can have your clean and breathe easy, too, whether you opt for our products with natural fragrances or without any fragrance at all. 

If you’re looking for more fragrance-free cleaning options, please shoot us an email at or slide into our DMs over on Instagram. We’d love to get to know you!